Follow the journey of Emma, a 14-year-old girl, as she experiences the different stages of being trafficked. At each stage, learn how you can Change The Story by supporting BridgeNorth’s work that helps those like Emma. Together, we can prevent this crime, identify victims, and empower survivors.

What happens in Emma’s story happens to real youth in our communities every day. This holiday season, you can support those BridgeNorth serves by donating, learning, and sharing.

Emma’s Story: Stage 1

Emma, a 14-year-old girl, gets followed by someone new on social media. It’s a man; he’s older and appears attractive. He has pictures of luxurious things on his profile. She thinks he must be successful and does not understand why he is interested in her.  Emma is cautious at first, but he seems so nice and says he wants to get to know her. He comments on her photos, telling her she is gorgeous. She’s never been called that by anyone but her parents. He makes her feel confident and mature. They start talking every day.

Mainstream social media platforms like Instagram, Snapchat, and Tik Tok are among the most common channels Traffickers use to lure, groom, and exploit their Victims. Traffickers prey on the insecurities of young girls, gaining their trust and collecting information on them. This can and does happen to anyone.


Emma’s parents attended a BridgeNorth presentation about social media and trafficking and have had a conversation with her about online safety and recognizing predators. As a result, her profile has adequate privacy settings, and she knows how to recognize the profile of someone who should not be granted access.


1. Donating to fund our prevention work this Giving Tuesday: Donation Form
2. Reading & sharing our article: Social Media & Trafficking
3. Booking a BridgeNorth presentation for your group: Presentation Form

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